The Ad Waste Calculator

Free Diagnostic Tool

Find Out How Much Ad Budget
You're Wasting Every Month

Answer 8 quick questions. Get your Ad Waste Score plus a dollar-for-dollar breakdown of what's leaking from your budget — and exactly what to fix first.

Budget Tracking Optimization Results Your Report

Step 1 of 4 — Your Ad Budget

How much do you spend on paid ads each month?

Include all paid channels combined: Meta, Google, TikTok, LinkedIn, YouTube — everything.

Monthly Ad Budget

$0 / month

Please enter your monthly ad budget (minimum $100).

Which channels are you currently running ads on?

Please select at least one channel.

Step 2 of 4 — Tracking & Data

How well are you tracking your ad results?

Poor tracking is the #1 source of wasted ad spend. Most businesses are flying blind without realizing it.

Do you have conversion tracking set up on all your ad accounts?
Pixel, Google Tag, offline conversions, etc.

Yes — fully set up and verified on all accounts

Partially — set up on some channels, not all

No — I don't have conversion tracking set up

Do you know your cost per lead (CPL) for each channel?

Yes — I know my CPL for each channel

For some channels, not all

No — I'm not sure what I pay per lead

Do you know which channel drives the most actual revenue — not just leads?

Yes — I know exactly which channel closes the most business

I have a general idea, but I'm not certain

No — I don't track revenue back to specific channels

Please answer all three questions to continue.

Step 3 of 4 — Optimization Habits

How actively are you managing your campaigns?

Ad platforms reward active management. Set-it-and-forget-it campaigns bleed money within weeks.

How often do you review and adjust your ad campaigns?

Weekly — I check performance and make adjustments every week

Monthly — I check in once a month or so

Rarely / Never — campaigns run mostly on their own

Do you regularly test multiple ad creatives (different images, headlines, copy)?

Yes — I'm always running A/B tests on my ads

Sometimes — I test occasionally but not consistently

No — I run one or two ads and leave them

Please answer both questions to continue.

Step 4 of 4 — Your Current Results

Last question — what are your ads actually producing?

This lets us calculate your opportunity cost — how much revenue your wasted spend is really costing you.

How many leads do your ads generate per month?
Calls, form fills, messages, etc. Of those leads, how many become paying customers per month? What is your average sale or client value?
One-time purchase, monthly contract, average transaction, etc.

Please enter your monthly leads and average sale value to continue.

Your Ad Waste Report

Monthly Waste

estimated per month

Annual Waste

lost every year

Waste Rate

of total ad budget

Revenue at Risk

annual opportunity cost

Where Your Budget Is Leaking

Your Top Fixes

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