Mimetic Desire Mapping Diagram

🎯 Mimetic Desire Mapping

How to Find Uncontested Market Position Through Girard's Mimetic Theory

📊 6 Convergence Dimensions

Promise
The core benefit claim. "AI that grows revenue," "30-day transformation," etc.
Narrative
The story told to justify the promise. Hero's journey, problem-solution arc, etc.
Offer Structure
How the product is packaged, priced, and presented. Tiers, bonuses, guarantees.
Proof
Evidence presented. Testimonials, case studies, credentials, data, results.
Language
The voice and vocabulary. Guru tone vs. peer tone, technical vs. conversational.
Enemy
The antagonist or problem being solved. Fake gurus, outdated methods, inaction.

📍 The Convergence Map

Market Saturation → ↑ Competitors Comp 1 Comp 2 Comp 3 Comp 4 YOUR POSITION Converged Zone Uncontested Territory
Competitors (all similar across 6 dimensions)
Your anti-mimetic position

🔄 The Mimetic Mapping Process

Research Competitors
Identify all competitors offering similar solutions. Analyze what each competitor says about promise, narrative, offer, proof, language, and enemy.
Map the 6 Dimensions
Plot each competitor's claims across promise, narrative, offer structure, proof, language, and enemy. Create a convergence matrix.
Find Convergence Zones
Identify where ALL (or most) competitors say the same thing. These are saturated, mimetic zones where differentiation is impossible.
Identify Open Territories
Look for claims NO competitor makes. These are uncontested desire territories where you can stand alone.
Find Anti-Mimetic Differentiators
Discover structural advantages only YOUR business can claim. Things competitors cannot replicate without fundamentally changing their model.
Position Distinctly
Own the open territory. Make claims no competitor can challenge because you're playing a different game entirely.

✅ What You Get

Saturated Zones (Don't Go Here)
  • All 6 dimensions where competitors converge
  • Claims that create noise, not signal
  • Zones where differentiation is impossible
Open Territories (Go Here)
  • Desire positions no competitor claims
  • Untapped market demand
  • Proof-Delivered™ positioning, Results-First, etc.
Anti-Mimetic Differentiators
  • Structural advantages you alone possess
  • Things competitors cannot copy
  • Originator vs. imitator distinction
Positioning Strategy
  • Unique promise and narrative
  • Proof strategy competitors can't match
  • Language & enemy only you can use